Twilio A2P Registration

Overview

A2P stands for "application to person," representing a US regulatory requirement that any text message sent through a digital application or service like Twilio must be associated with three registered components: a legal entity (brand), a messaging campaign, and a phone number used as the sender.

To begin, access your Twilio account and navigate to: Twilio Console > Develop > Messaging > Regulatory Compliance > Brands > Register Brand.

Brand Registration

Tax ID Requirements

Users with an existing EIN should re-register current "Twilio Campaigns" as "Standard Brands" and select their daily volume tier. Those without an EIN cannot currently use Twilio until the platform expands support.

Business Details

Complete registration requires:

• Valid business name
• First and last name
• Email address
• Phone number
• Physical address

Campaign Registration

For photo booth applications, select "customer care" with "Low Volume Mixed" messaging based on your needs.

Campaign Description: Describe that your service "sends media attachments or web links to media belonging to our clients. The media is typically photographs or videos taken by our clients after using our photo booths."

Sample Messages:

• "Thank you for using our photo booth. Here is a link to your photograph: [url]."
• "Thank you for using our photo booth. Your photograph is attached to this message."

Consent Method: Explain how users opt-in (for example: "End users opt-in by interacting with our photo booth's user interface and adding their phone number. They then check a box agreeing to receive text messages.")

Message Content Options:

• Mark if messages will include embedded links
• Mark if messages will include phone numbers

Phone Number Registration

Register the specific phone number that will serve as your sender ID.

Review

Complete the submission process by reviewing all entered information before final approval.